What´s Inbound Marketing .
Inbound Marketing is a new digital marketing approach. Its main goal is to attract potential customers and get information about them to understand what they are looking for and be able to offer them personalized content through the different stages of the sales funnel.
Virtually all people and companies have a constant need to buy products or services, and their first option is to search on internet. Therefore, the company or brand that is better positioned on the internet is the one that will have more opportunities to gain customers and increases sales.