SEO & Analytics .

Increase your sales by ranking higher in Google

Improve Your Visibility .

Web optimization or SEO (search engine optimization) is a set of techniques that serve to rank web page higher in Google or any other search engine, through the selection and usage of the right keywords.

It is a medium to long term technique that seeks to better position a company, product or service. The goal is not just to be seen better but also to increase the volume of users to your website in order to increase sales.

Our Methodology .

1
WEBSITE
ANALYSIS

WEB ANALYSIS

As a first step in the process, we will conduct an exhaustive analysis of the current situation of the website. The analysis compares the structure of the website to verify if it meets the optimizations recommended by Google in terms of:

Sitemap (Site Map)
Robots.txt File
Meta tags: Title, Description, Keywords, H1, H2
Images (Alt, size, quantity, filename)
Local Positioning Analysis (Google Places)
Site load speed in desktop and mobile version.
Canonical URLs
Hrflangs tags for different languages or locations.
Mobile usability.
Google Analytics to record visitor behavior.
Google Search Console (Webmaster Tools)
HTTP response code for all internal and external links.
List of follow / no follow links.
Possible toxic links / penalties (Penguin, Panda, etc.)
Social Networking: Are There? Are they credible? Do you have links on the website?

There is also a study of incoming backlinks to the website, current positions, possible link opportunities and errors to correct.

2
COMPETITOR
ANALYSIS

COMPETITOR ANALYSIS

In this phase, we want to obtain information about our direct competition in the SERPs (Search Engine Results Page). Each niche market will have different competencies and each case should be analyzed independently. As the objective is to appear in the top positions, a study of the current competition is performed for the keywords relevant to the website or company to work. It seeks to have accurate information about the defects and skills that have the competent sites to estimate the difficulty of the process and to select the first optimizations to perform.

We try to answer the following questions:

What are the direct competitors on your niche market?
What are the main disadvantages they have?
What are your strengths?

The points to analyze are similar to those in the previous step, along with an analysis of backlinks and SEO metrics like “Domain Authority (MOZ)”, “Page Authority (MOZ)”, “Trust Flow (MAJESTIC)”, “Citation Flow MAJESTIC. “This step is closely linked to the next since you will try to position certain keywords in particular.

3
KEYWORD
STRATEGY

KEYWORD STRATEGY

In this step we will find the best keywords to work with.

Three aspects are analyzed:

Traffic: It’s all about positioning keywords that someone is looking for.
Relevance: There must be a close relationship between the keyword and the website or company to be positioned.
Competition: Less competition, faster results are seen.

Your choice is crucial as it will determine the success or failure of our campaign, so we spend a good deal of time analyzing it. The steps to find the keywords are:

Step 1: Brainstorming.
Step 2: Extend the keyword list using a special software.
Step 3: Get traffic insights with Google Keyword Planner.
Step 4: Clean the list.
Step 5: Analysis of competition.

4
META TAG
OPTIMIZATION

META TAG OPTIMIZATION

Once the keywords are selected, we must optimize website tags such as:

Titles: The “Meta Title” tag indicates the title of the page and is the one that most of the time Google will display in the SERPs, which is why it should be less than 55 characters so that the title will not be trimmed in the snippet. It should be placed inside the section of the HTML code.

Descriptions: This tags save information about what the webpage is about, so that the search engines classify it. It should also be placed in the section. Normally it will be displayed in the SERPs snippet under the title. It is recommended that it be less than 155 characters.

H1 and H2: Including the keywords between tags H1 and H2 will be given more relevance compared to other words on the web. We always recommend placing a single H1 tag with the main keyword to be positioned on the web and H2-labeled secondary.

This makes it easy for Google to understand the relevant words on the website, causing the positions to rise.

5
CONTENT
OPTIMIZATION

CONTENT OPTIMIZATION

With the growth of content marketing and changes in Google algorithms, the content of each website happened to have a leading role in search engine optimization.

In addition to optimizing the tags in the HTML code, high quality content on the website must be a second priority. The content not only has to be optimized to include the keywords in the texts, titles, categories and different sections, but the result should also lead to an attractive web page easy to understand for the user.

At this point it is also taken into account that the internal links structure of the website is correct.

6
LINK
BUILDING

LINK BUILDING

The more incoming links (from other sources or websites) your website has, Google will understand your content is more relevant and rank you better.

There are SEO metrics like the MOZ domain authority or the Majestic TrustFlow that ranks you with a number between 0 and 100, to give a measure of this type of “relevancy”.

We can categorize the different linking techniques in:

WhiteHat SEO Links: Links are obtained naturally in places that really are useful for any user browsing the web.

BlackHat SEO Links: These are those backlinks created with programs with clear intentions to manipulate the search results. Google does not agree with the creation of this type of links and actively tries to combat the web positioning based on this type of links. We do not advise to use this kind of tricks since your website can be penalized or even erased from Google.

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Do you want to multiply your brand awareness and reach?

See how our inbound marketing methodology can turn your clients into your brand promoters

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Lets Talk .

Get in contact with us and we will carefully analyze the needs of your page and elaborate a SEO strategy based on your goals, applying coherence, seriousness and great doses of creativity.

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