If you keep asking yourself why you need a Digital Marketing strategy, today we want to answer your questions and tell you why it is so important for your company or organization.

In recent years, digital media has become part of the daily lives of millions of users in Tanzania. People not only use the internet to work or entertain theme selves, but they use it to solve any type of doubt related to their day to day lives. All the information you can share about your brand, will attract potential consumers, so a digital marketing strategy will be key to improve your brand image and increase revenue.

In addition, the consumer has ceased to be passive. Now consumers are very informed and they will actively compare your product or service with other brands before making any purchase decision.

To give you a visual idea, imagine that the internet is like a big shopping centre, and that each of the websites or social platforms on the internet are competing in the same space.

You clearly want to your shop to be more visible than the one of your closest competitor, right? To make that possible, you have to improve your visibility through different tactics and strategies.

Having a good online presence, develop a coherent strategy, properly manage your social networks and be participatory in your community, can facilitate the conversion of potential customers. Take a look at some interesting global digital marketing statistics.

What are the benefits of a good Digital Marketing Strategy?


One of the main benefits of digital marketing is that it is 100% measurable. You can know what is the return of investment (ROI) of any of your actions. In addition, you can access the information and see results in real time, something that does not happen in traditional advertising.


We can launch a campaign, monitor how is working and, if we are not happy with the results, optimize it to get better results saving time and money.


If we compare digital marketing with traditional marketing channels (such as television, radio or print media), the first is much cheaper.

The amount of money invested globally in digital marketing has increased in recent years thanks to its effectiveness.

Another positive aspect is that Digital Marketing budgets tend to be much more adjustable, so they are available to any type of company, whether small or large. In contrast, traditional marketing involves such high costs that are unreachable for most businesses.

Community Growth

Creating a community of users around your brand only has benefits. It will give you the possibility to speak directly with your clients, to know what their preferences are and to adjust your product or service to their demands faster and more accurately.

Audience Segmentation

Any digital marketing action can be focused on your exact target audience thanks to the possibility of segmentation. Performing a much more personalized segmentation will help increase your conversions. You can segment your audience by sex, location, language, country or consumer habits, among many other options and make sure your information reaches your desired consumer.

Main tools and strategies of digital marketing

In order to grow in your business, it is important that you know a few strategies that will make you gain sales and have more visibility on the Internet.

Who can help me with my digital marketing?

Although apparently developing a website, managing a blog or your Social Networks may seem like an easy task for many, it must be done professionally to avoid mistakes.

We always recommend that the strategic part is carried out by a marketing expert, who will know which tactics are the most appropriate to maximize your chances and optimize your online presence & communication.