Why does your business need a website?

No matter the size of the company, it is important to be able to reach customers in a massive, easy and cost-effective way. The internet is the best place for it. While there are many social networks where you can advertise for free or by a small fee, having a website raises the prestige of the company. It also helps increase the confidence level that your customers have in your product or service.

Want to know how to improve your website? Would you like to a good website for your company that follows quality standards and best practices? Contact us to know more about how we can help you.

Worldwide consumer facts

  • 80% of consumers search for businesses online
  • 75% of consumers judge the credibility of a company based on its website.
  • 65% of consumers search your website before making a purchase decision.
  • 17% of all web traffic comes from mobile devices.

Some reasons why you should have a website

Increase your reach

The purpose of all advertising and marketing is to position your brand in the consumer’s mind. The more we hear about a particular product, the more it will stick in our minds. If you have a website everyone with Internet access (which is rapidly increasing in Tanzania) can get more info about your business or company in a matter of seconds. They can keep up to date and engage with news and promotions that you offer. The number of potential customers will increase considerably and the experience of your customers will improve.

Credibility and prestige

Who would not want their company to be considered of high prestige and quality? This not only depends on the product and service nor is it strictly dependent on sales. Consumers buy not only out of necessity but by choice, impulse or attraction. And when making their buying decision, the quality and prestige of the company usually plays a part. What better way to prove quality and prestige than with a first-rate website.

Presentation and referrals

Today most people seek referrals through the largest search engine in the world, Google. To show up on Google, you need a website. Having only social media accounts is not enough.

Competitive advantages

Having a good website can be what differentiates you from your competition. A website is convenient for your customers and will connect them to your business. This allows them to form a connection with the brand as your news, offers and information are presented to them in a simple and attractive way.

Cost Efficiency

A website is a low-cost system of advertisement compared to other advertising media.  The Internet is something used today by people of all ages, so you’re sure that your business is going to reach a wide variety of people. The prices to maintain a website are quite favorable if we take into account the thousands of benefits provided.