When we first got into the market, we needed a reliable way to increase brand awareness. We applied a strong SEO strategy and now we rank in the first page for a whole list of different keywords in our industry. We´ll be sharing some of our SEO stats and how long it took us to get there.
Ultimately every business wants to increase sales and Msasani City Mall was no different. They were looking to take advantage of the Saba Saba holiday to improve sales as well as brand awareness. The main objective for them was to attract people to their Saba Saba stand located at the trade fair and eventually the mall.