HOW WE RANK 1st IN GOOGLE IN TANZANIA
Search Engine Optimization, or SEO, is one of the best strategies for companies in terms of gaining visibility online because it allows them to bring in more visitors through free, organic search results. We covered the explanation of SEO in a previous article
By optimizing your website and increasing your ranking in search engines, your company will gain visibility, traffic and sales.
When we first got into the market, we needed a reliable way to increase brand awareness. We applied a strong SEO strategy and now we rank in the first page for a whole list of different keywords in our industry.
We´ll be sharing some of our SEO stats and how long it took us to get there.
Why is important to rank in the first page?
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As a business, you should always target to be on the first page of Google. Many users rarely go beyond the first page of the search results as shown in the below study.
Chikita performed a study in 2013. The study shows that top ranked search results received 33% of total traffic. It also showed that traffic declined as the positions went on.
SEO Performed Wisely
Here, at InSTUDIO, we target a whole list of keywords related to our industry. As shown in the picture below, we rank in page #1 for a bunch of keywords, 5 of them being in top positions.
This was achieved via a well implemented strategy that involved website optimization, keyword research and a well defined content strategy. In addition, we also made sure to comply with the major On-page and Technical SEO rank factors below.
We apply a solid SEO methodology in order to succeed. Any mistakes will shove your rankings down.
How long it took us to get these rankings
We always tell our clients that SEO is a long-term game. You can´t get instant results. SEO strategies that are implemented today should be given at least six months to a year to show results.
The amount of time needed will depend on a number of factors. The level of competition and the target market can influence your success big time.
Businesses that operate internationally or in a competitive industry might see the results take longer. This is because of the large number of companies that will be competing for the same space.
It took us a shorter time because our industry is not the most competitive, although in less than a year our website has acquire more visibility that companies that have been in the market for years.
What are the Main Benefits of SEO?
Top search rankings
Our SEO strategy has seen our keywords perform well on Google. We now have keywords in the first page of Google with others showing a steady progression that we monitor on a daily basis.
Increased Brand Awareness & Traffic
We have drastically increase our visibility in search engines. By being on top of the list on services related to our niche market we attract more traffic from potential prospects.
Increase in number of leads and sales
As our site appears in front of a larger audience, it becomes a silent salesperson that can collect leads and increase sales from online searchers.
Being in top results of search engines will boost the credibility and legitimacy of your business.
You need to understand that for a successful SEO strategy to succeed, you need the right people. A proper keyword strategy needs to be in place. On top of that, the website needs to be properly optimized and monitored. It´s a good thing that we know the right agency for the job ?.